Feng Siyuan in a layered editorial studio outfit
Feng Siyuan walking through her Peking University chapter
Feng Siyuan walking through her Qyer chapter
Feng Siyuan walking through her DiDi mapping and mobility data chapter
Feng Siyuan walking through her DiDi international mapping products chapter
Feng Siyuan walking through her Douyin e-commerce chapter
Feng Siyuan walking through her team leadership chapter
Feng Siyuan walking through her TikTok Shop AI products chapter
Feng Siyuan in her interests chapter outfit
Feng Siyuan in her contact chapter outfit

HELLO, I’M

Feng Siyuan

Product Leader at ByteDance

I build products that turn complex systems into useful, human experiences.

FOLLOW MY PATH ↓
MAPSMATCHAI

Career journey

CHAPTER 01

2011–2016

Peking University

Urban Planning & Economics

Studied urban planning and economics, learning to see cities as systems.

CHAPTER 02

2016–2017

Qyer

Travel Products

Shaped travel Q&A and trip-planning experiences.

CHAPTER 03

2017–2019

DiDi

Mapping & Mobility Data

Built mapping data products, from tolls to user-reported road issues.

CHAPTER 04

2019–2020

DiDi

International Mapping Products

Led product work across routing, ETA, and fare estimates for international markets.

CHAPTER 05

2020–2026

ByteDance

Douyin E-commerce · Merchant–Creator Collaboration

Built products that help merchants and creators find and work with each other.

CHAPTER 06

2026–Present

ByteDance

TikTok Shop · AI Products

Building AI products for global commerce.

MY DAILYLIFE

ONE MORE GOOD CONVERSATION?

LET’S MAKE COMPLEX THINGS FEEL SIMPLE.

EMAIL ME LINKEDIN — COMING SOONRESUME — COMING SOON